At first glance, Luvizah Minhaj, looks like a quiet, shy girl. But when she puts on her Portfolio Analyst hat, she transforms into a person whose lifelong calling has been financial advocacy. Luvizah started handling money early, when she would accompany her grandmother grocery shopping and calculate the right amount of change at the checkout.

Since then, she has never considered another career path and chose to pursue a bachelor’s in commerce with a specialization in Finance from Mount Carmel College.

Her clarity, passion and involvement in creating a personalized portfolio for her client is obvious. No wonder her clients tell her she makes finance feel simple and approachable.

Rooted in her family’s belief that disciplined investment matters as much as earning, Luvizah brings a sincere and thoughtful approach to her role at PeakAlpha. When she’s not working on portfolios, Luvizah’s passion is sports, with a particular interest in swimming and badminton.